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Digital Marketing

Digital Marketing for Small Business 101: Inbound Marketing Buyer’s Journey

Want to turn your website from a liability to an asset? Great! We’re going to discuss Digital Marketing for Small Business all week this week – specifically Inbound Marketing, and how it can help your business.

Digital Marketing for Small Business 101- Inbound Marketing Buyers Journey

Inbound marketing is a marketing framework that can be summarized as this:

The best way to your ideal customer is by providing the right content at the right time.

To leverage this framework, you’ll need to understand the main three parts of the inbound strategy:

  1. Ideal Customer, or Buyer Personas
  2. Quality Content, blog posts, landing pages, Ebooks
  3. Correct Timing, or The Buyer’s Journey

It’s a powerful framework that is built around how people are shopping for goods and services on the internet. We’ve covered the first part of this method in Part 1, which you can read by clicking here. We’ve also covered Part 2 of Inbound with content marketing, you can read about that by clicking here.

If you haven’t read those yet, I would encourage you to check them now, since this is the post where we bring it all together.

You have a buyer’s persona and you have some content to market to them. But how do you convert this to a lead? How do you make sure that you’re provding the correct content to someone when they’re most ready to hear it? By making sure you understand the Buyer’s Journey.

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Digital Marketing

Digital Marketing for Small Business 101: Inbound Marketing Targeted Content

Want to turn your website from a liability to an asset? Great! We’re going to discuss Digital Marketing for Small Business all week this week – specifically Inbound Marketing, and how it can help your business.

Digital Marketing for Small Business 101- Inbound Marketing Content Creation

Inbound marketing is a marketing framework that can be summarized as this:

The best way to your ideal customer is by providing the right content at the right time.

To leverage this framework, you’ll need to understand the main three parts of the inbound strategy:

  1. Ideal Customer, or Buyer Personas
  2. Quality Content, blog posts, landing pages, Ebooks
  3. Correct Timing, or The Buyer’s Journey

It’s a powerful framework that is built around how people are shopping for goods and services on the internet. We’ve covered the first part of this method in Part 1, which you can read by clicking here.

Now that you know about Buyer Personas, how do you best position yourself to be found online? What your customers looking for? Watch this video and read on where we focus on Part 2: Targeted Content.

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Digital Marketing

Digital Marketing for Small Business 101: Inbound Marketing Buyer Personas

Want to turn your website from a liability to an asset? Great! We’re going to discuss Digital Marketing for Small Business all week this week – specifically Inbound Marketing, and how it can help your business.

Digital Marketing for Small Business 101: Inbound Marketing Buyer Personas

Inbound marketing is a marketing framework that can be summarized as this:

The best way to your ideal customer is by providing the right content at the right time.

It’s a powerful framework that is built around how people are shopping for good and services on the internet. Tools like Hubspot use it as the method to put your brand’s message in front of your customers with optimized content that speaks directly do them exactly when they’re most ready to hear it. It differs from advertising in that instead of looking for your customer to engage them, you find out what they’re looking for and engage them there.

To leverage this framework, you’ll need to understand the main three parts of the inbound strategy:

  1. Ideal Customer, or Buyer’s Persona
  2. Targeted Content, blog posts, landing pages, Ebooks
  3. Correct Timing, or The Buyer’s Journey

How do you go about doing that? Watch this video where we focus on Part 1: Buyer Personas.

 

 

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Software Development

How to Find the ROI of Custom Software Development

When developing custom software, your company is going to want to have a favorable return on your investment. How you calculate that is vital to informing your entire project strategy.

Custom software can be complex, and trying to calculate the projected return on it can seem daunting. In the beginning you only have an idea of what you’re building. So how can you make sure your business gets a positive ROI from your software development application?

How to Find the ROI of Custom Software Development

There are, in general, two types of custom software and depending on which you build will determine how you calculate your ROI. Watch the video below and read the post to see how best to find the ROI of custom software development.

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Business Process Automation Software Development

The Big 3 Benefits of Business Process Automation [Video]

What if you could increase efficiency, decrease mistakes, and gain valuable insight into the functions of your business? The answer is called Business Process Automation, and its benefits can help you reach your business goals in record time.

If you picture one of your business’s processes, it seems simple enough: get customer approval, send to legal, copy accounts and marketing, once approved send to the project managers, etc. Each of these steps is probably done by a person who is responsible for moving that item along the chain.

The-Big-3-Benefits-of-Business-Process-Automation

The problem is that humans are flawed. Many businesses are finding ways to automate this workflow and streamline their processes from manually to automatically driven. Watch our video below as we break down 3 big benefits of business process automation.

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Mobile App Design

The Six Biggest Enterprise Mobility Mistakes To Avoid

Businesses are moving forward in key areas with their enterprise mobility strategies, but all too often development mistakes, like the ones below, can risk project chaos.

Many businesses like yours want to take their processes and business functions mobile. What many companies fail to understand is the complexity involved with developing a mobile app and don’t realize their mistake until they’re in the middle. They then face spending development time and resources just to get the project back on track where they should have been in the first place. You’ll want to make sure your team is experienced in all aspects of a mobile app project like this.

6 biggest enterprise mobility mistakes to avoid

How can you be sure that your enterprise mobility project won’t make these same mistakes? We’ve collected 6 things you’ll need to know.

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Software Development

Off The Shelf vs Custom Software, The Pros and Cons

Figuring out which route to go with your software needs can be daunting. Is it better to buy something off the shelf or to have a development team create a custom software solution for your business?

Off-The-Shelf-vs-Custom-Software-The-Pros-and-Cons

Just like the Apollo Lunar Module (which the code in the graphic above is from – so cool!), your business runs on software. It’s worth asking if the tools your using are the best fit for what you’re trying to do with them. It’s one of the most important decisions for your business – cost, efficiency, training, features – these are just a few things that you’ll need to know and understand.

Your competition and market are always moving ahead – how can you be sure the decision you make is best?

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Mobile App Design

Why Your Business Needs a Mobile App: Learn From The Rock

Brash and motivating, The Rock Clock delivers a branding experience unlike any other I’ve seen. If you to want to learn why your business needs a mobile app, The Rock can teach you.

I’ve used The Rock Clock for months now, and I’ll tell you this if you’re planning to as well: get used to being called a candy-ass first thing in the morning. A lot.

Why-Your-Business-Needs-a-Mobile-App-banner

The Rock Clock is an alarm clock released by Dwayne “The Rock” Johnson, the star of (insert almost any massive summer blockbuster here), and is phase two of what he’s calling Project Rock. The goal of Project Rock is to push people to attain their biggest hopes and dreams. It’s all about motivation and getting his personal brand out there in an engaging way.

And it is hands-down one of the best examples of mobile apps for a business I’ve ever seen. So what can you, the business owner, learn about a mobile app from the Rock?

A ton, jabroni.

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Stickboy Creative

We’re A Finalist For The 2016 Florida Companies to Watch!

Exciting times here at Stickboy® Creative! We’re now one of the finalists for the 2016 Florida Companies to Watch! GrowFL is a statewide economic development organization that is put in place to help second-stage businesses achieve “next level growth” – and that phrase is music to our ears!

florida companies to watch

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Stickboy Creative

Meet Bryant – Software Development Wunderkind

bryantHow do you make an awesome team even more awesome? You find the right people and you “get them on the bus”. They’ll find their seat. Which is why we’re excited to announce the addition of our newest team member, Bryant Jackson!

Bryant came to us and we instantly fell in love with his enthusiasm, drive, and eagerness to learn.