Want to turn your website from a liability to an asset? Great! We’re going to discuss Digital Marketing for Small Business all week this week – specifically Inbound Marketing, and how it can help your business.
Inbound marketing is a marketing framework that can be summarized as this:
The best way to your ideal customer is by providing the right content at the right time.
To leverage this framework, you’ll need to understand the main three parts of the inbound strategy:
- Ideal Customer, or Buyer Personas
- Quality Content, blog posts, landing pages, Ebooks
- Correct Timing, or The Buyer’s Journey
It’s a powerful framework that is built around how people are shopping for goods and services on the internet. We’ve covered the first part of this method in Part 1, which you can read by clicking here. We’ve also covered Part 2 of Inbound with content marketing, you can read about that by clicking here.
If you haven’t read those yet, I would encourage you to check them now, since this is the post where we bring it all together.
You have a buyer’s persona and you have some content to market to them. But how do you convert this to a lead? How do you make sure that you’re provding the correct content to someone when they’re most ready to hear it? By making sure you understand the Buyer’s Journey.