With billions of mobile apps downloaded, 2016 could be a big year if your business is looking to start a mobile app project. But what does the mobile app landscape look like?
This infographic titled Mobile App Statistics That Will Help You Define Your 2016 Strategy shows that the average app revenue for Apple is $4,000 and Android is $1,125. Almost half of Google Play Store and App Store users find their app via search. Word of Mouth is the next biggest way people discover apps with 15% of iPhone users and 12% of Android users. The smallest numbers were social media ads and referrals, with iPhone users only finding an app 1% of the time in both ads and referrals, and Android users finding an app 2% of the time in an ad, and 1% of the time in a referral.
The average person only uses 26% of his or her apps daily, and 1 in 4 are never used at all. How do you optimize your app for discovery? Things like Keyword Research, App Titles, and App Descriptions should be your primary focus. Also look into link building, keyword optimization, ratings, and reviews.