Attract

You want your customer to find your website.

The goal here is to build awareness of your brand online by reaching new audiences and pullling them to your website.

Building and understanding the online market for your services allows you to find your potential customer and motivate them to visit your website, allowing them to see what value you can provide them.

Attract Customers
Blogging

A huge part of content marketing, this strategy identifies your target customer and provides the information they're searching for.

PPC

"Pay Per Click" uses paid advertising to promote services or content on the platfroms that your target customer is using: Google, Facebook, LinkedIn, Bing, etc.

SEO

"Search Engine Optimization" is structuring your website to best perform and rank well on search engines for the keywords you're targeting.

Convert

Now that you have visitors to your website, you’ll want to convert.

With your market now visiting your website, you offer them incentives and information to go from a visitor to a lead.

This could be filling out a contact form, accepting an offer, or requesting more information.

Convert
Landing Pages

A single-service page that is optimized to promote converting a visitor into a lead by either exchaging an offer for an email address, a purchase, etc.

Content Offers

A free content item that your provides value to your website visitor. This is made available after the visitor gives an email address for later marketing.

Heat Mapping

A script installed on a web page that records the visitor’s interactions. This allows you to see how people are using the website and what can be further optimized.

Close

With leads flowing in, you guide them through the buying process with timely content and incentives to move further.

With an understanding of their needs and wants, content and incentives are tailor-made to move the lead into a customer.

Close
Email Marketing

Sending an opted-in user periodic content targeted towards their interests, the goal is to incentivize them further down the buyer funnel.

CRM

Monitoring and tracking leads in a centralized location to better get insights and understanding as to their needs.

Workflows

Automated actions that are taken depending on how the lead behaves with the content being presented to them.

Delight

With a lead now a customer, you’ll want to nurture that relationship and continue to provide value-added information to help build and grow this loyalty.

This leads to positive reviews, referrals, and repeat business.

Delight
Reputation Management

Actively soliciting and monitoring positive reviews from satisfied customers so new leads better know what to expect.

Reviews

Actively soliciting and monitoring positive reviews from satisfied customers so new leads better know what to expect.

Community Engagement

Engaging with your current customers both via email and social media to better understand and promote services.

Contact Us

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